Putting the Humanity Back into Your Business with George Bryant

The secret to a successful business is more simple than you think! Building authentic relationships.

In today’s episode George Bryant, New York Times Best Selling Author, Top-Ranking Podcast Host & one of the most highly sought after digital marketing consultants in the world, shares his story from childhood trauma to multiple million dollar businesses. He vulnerably shares his wins and his losses in his journey to becoming who he is today, the most authentic version of himself. George shares how social media does not take away from our human need to connect in a healthy and empowering way. He shares how you can use genuine relationships to build a successful business without manipulation or marketing tactics. George also invites you back into yourself and to tend to your needs and your trauma first!

In this episode we chat about:

Codependency, addiction and how your business might be perpetuating your suffering.

How to put the humanity back into marketing.

Why George offers so much help for free.

Why empath & compassion are the biggest precursors for success.

How you get in your own way in business.

And so much more!

George Bryant is a New York Times Best Selling Author, Top-Ranking Podcast Host & one of the most highly sought after digital marketing consultants in the world.

Globally, he has helped hundreds of the largest companies and thousands of entrepreneurs by empowering them to deepen their love affair with their customers. Through his Relationships Beat Algorithms™ approach, George helps co-create transformational breakthroughs that help his clients accomplish their personal and financial goals.

Listen to the podcast: https://podcasts.apple.com/gb/podcast/the-mind-of-george-show/id1504361992



(02:58) George shares his journey from emancipation from his parents as a teen, through military duty in the Marines to entrepreneurship and New York Times best seller whilst battling trauma, bulimia and addiction.

(15:08) How George’s business and social media became toxic codependent relationships.

(19:00) We’re all Human - why George helps business for free.

(21:00) Empathy and compassion are the biggest needle movers in business.

(29:19) How to build relationships without burning yourself out. Social media does not replace the need for relationships.

(32:22) Closing the loops in your conversations. Allowing relationships to naturally develop.

(46:15) If your lead is hot or cold, it’s not up to you.

(47:47) Is there a marketing plan for life?



relationship, people, business, podcast, world, life, week, day, trauma, job, feel, george, lead, create, called, friends, biggest, entrepreneurs, spend, email


George Bryant, Paula Shepherd

Paula Shepherd 00:01

Hi, I'm Paula Shepherd, I went to college to get a good job and make a lot of money. Back then, no one talked about doing what you love. And while I successfully climbed the corporate ladder, I felt like there was something missing. So I left the seemingly comfortable corporate world at 40 years old for the freedom of full time entrepreneurship. Today, I get to help ambitious women go from entrepreneur to competent CEO of their lives and businesses. I created this podcast to share what I've learned with you to make your journey just a little easier, and to connect you with other incredible business owners who took a chance on themselves and who they are becoming. So whether you're just getting started, are all in or just when you hear friendly voice. Come on in and sit with us. Now, let's dive in. Hey, everybody, welcome to another episode of The confidence sessions. I am blown away that I have the opportunity today to bring to you George Bryant. Now he is the genius behind relationships beat algorithms. He notoriously is known for wearing pink shoes. He's got his pink glasses on right now. And he's also a New York Times bestselling author, a top ranking podcast host and one of the most highly sought after digital marketing consultants in the world, focusing on the customer journey. He has helped hundreds of the largest companies like Vital Proteins and 1000s of entrepreneurs by empowering them to deepen their love affair with their customers, which I am all about. So George, welcome to the competence sessions. I am I've been waiting for this day. I'm so excited. You're here.

George Bryant 02:00

Me too. I got trumped with a kindergartener or graduation, which I should get trumped every time. And so I'm stoked that we are here. But yes, I'm excited as well. And thank you for having me. Of course,

Paula Shepherd 02:09

of course. So your journey starts a long time ago, a long time ago. So not only are you a veteran, but you also had a food blog. That was very successful. That turned into a New York Times best selling book that was on the New York Times bestselling list for what, 22 weeks. Holy cow. And somehow then you morphed that into not just one but multiple businesses. I think the first time we met you were recording something for a TV show. And we're recording and sending me videos from a motorcycle, a motorcycle. So help me wrap my head around. Where the hell you got started and how you ended up here?

George Bryant 02:57

Yeah, yeah, I love this question. It just makes my heart happy. So I'll give the short elevator version of the childhood that leads into it. And so I grew up in a non supportive non safe home, right. So drug abuse, sexual abuse, physical abuse, I've basically homeless since I was 13. bullied, my front teeth were knocked out four times my nose is broken three times all before I was even in high school. And then my parents addiction, social services emancipation, started working at 13 lied about my age to get my first job. And so my working was a means of survival as a kid. And so I barely made it through high school, my teachers passed me because I think they knew there was something better for me and I forged my parents signature to join the Marine Corps. And I took off and I never really came back. And so I spent 13 years of my life on active duty did three combat tours, experienced some pretty horrific stuff, almost lost my legs and 2005 spent 12 months in a wheelchair had to learn how to walk again. They wanted to amputate them came back from that title world record for standing box jump because you know, Napoleon Complex is a good wound when you use it correctly. And then fast forward that made a full recovery did two more combat deployments and in Afghanistan, I got blown up one too many times. And so I had seven concussions in the span of two years. So I had bleeding on my brain fluid on my brain, horrendous traumatic brain injury. And I think it was in 2010. I found paleo by accident. I was CrossFitting while I was in the Marine Corps.

George Bryant 04:29

And I started just eating a little bit cleaner. I started to feel good, like really, really good. And I struggled with bulimia most of my life. So I was bulimic after I was sexually abused the second time for about 15 years. And so you have me with an eight pack covered in tattoos in a porta Potti and Afghanistan bingeing and purging because of control and trauma. And this is when I was a competitive athlete. This was in the midst of it and so I found paleo by accident. And I started eating that way, but this was in 2010. Like gluten free wasn't really a thing paleo It wasn't a thing it was it was really, really early for me. And I started to feel incredible. My hormones started regulating, my mindset changed drastically, I'd still never worked on all my trauma, but like, my mindset wasn't so much about self abuse. I was like, thriving in my body. And so I came home from Afghanistan. And I was like, I want to keep feeling like this, but I'd never cooked and I couldn't buy paleo foods. So I had to teach myself how to cook. And I was like, if I don't hold myself accountable, I won't make it. And so I was like, I'll just post on Facebook every day, a recipe that I make. And I had to make a fake college email to get a Facebook account because I had never been to college. And that's where Facebook was at the time. And so I just started picking a recipe every day and posting it and like three months later, sounds like you should start a blog. I'm like, What the hell is a blog? And they're like, go to blogger.com and do blah, blah, blah. And then I was like, oh, and I picked a name, the stupidest business name in the world. civilised caveman cooking creations.com That is a horrible business move. Lesson learned. Fast forward eight years, and it was shortened a civilised caveman three times but ended up kind of accidentally falling into it. And then the Marine Corps is like, hey, it's been great. We're gonna medically separate you, your damaged goods. It's been 13 years thanks for your service, you get no benefits out the door, but Have a nice life. And so luckily, I had started to do this. And I was like, Well, I guess I'm gonna figure out what this is. And I'm a food blogger, which is weird. And so I started using food to hold myself accountable. And most of the world didn't know that I almost lost my legs. And I was an opiate addict that I attempted my life twice that I was bulimic still actively that I've never dealt with my sexual trauma that I never dealt with the three Marines. So I witnessed commit suicide, or the 28 Marines that I lost, that are no longer here with us. And I just kept running and running and running. And I would use entrepreneurship as the new distraction drug. And the worst part about it is I was rewarded for it. Because the more I hustled and distracted, the more money I made, and the more money I made, the more Everybody thought I was successful. And the more they thought I was successful, the more they edified me for my trauma. And so I ended up building this business, which was like a hiding place for addiction. I had a million followers on social media, I was getting 5 million people a month on my website, I made a cookbook by accident, because sounds like make one and I'd never done it before I found a publisher. And I like literally, this is how bad it was. I walked up to a publisher at a conference and I was like, Hey, I just want to introduce myself. I'm your next publish author. And he's like, Who the fuck are you? And I was like, Well, I don't know how else to do this. And so I like skipped all the lines, got a publisher. They're like, hey, you know, it's good to have goals, you'll never be a New York Times bestseller, your your audience isn't big enough Boombah boom. And then they called me on week one. And they're like, We don't know how you did it. But celebrate it because you hit 14 on the list. And then I was like, Oh, I'm not done. And then the next week was 12, and then 11, then 10, then eight, then six, and then four. And they couldn't figure out what it was. And I ended up staying on the New York Times list for 22 weeks. And then turned around and launched an app. And I got featured by Apple's the top health app in 2015. So I made a recipe app of all the recipes in the book, and all of this to say that I was completely miserable. I was literally on a national media tour. And I would get on and off stage go binge in my addiction and then purge. Well, my marriage was falling apart. My kids weren't completely neglected, I had more self harm happening than anything. But yet the world was celebrating me, every fucking out to me was being celebrated. And so over the next two or three years, I started a really deep healing journey on myself lots of silence, high meditation, EMDR, MDMA assisted psychotherapy. And I started to find the root of a lot of this. And it just kept driving me further and further away from that business, because that business were awarded me for my addictions. And I couldn't make the shift. And so eventually, my wife was eight months pregnant. And we were about three weeks away from bankruptcy because I took a multi seven figure business and drove it into the ground.

George Bryant 09:01

And so I did what nobody said I should do. And I came home and I was like, I can't sell this. I can't close it. It doesn't feel right. I gave the business away as a Christmas present to a friend. And I was like, if you do this for the next 30 days, you'll make a million dollars again, and I walked away in 24 hours, and I disappeared, I deleted my phone number. I changed my email, I deleted every ounce of social media and I fell off the face of the earth for three years. And I realised that in building that business, I did everything to people that I wanted as a child. I cared about people, I responded to every comment I made sure I was there to help them and I basically filled my trauma void through my business. And because of that, I built a massively successful business. And so once I walked away, I was one of the biggest food bloggers in that space. And so everyone's like, George, what happened? Where'd you go? And I was like, I'm done. And they're like, can you help us do what you did? And I was like, Sure, and I didn't really know what I was doing. But I started to realise that be Because I didn't go to business school, I'd never read a book, I had no training, the only thing I had was people. And every day was who's on my website, who's on my social, what do they need? And how can I help them. And that was my ethos every day for eight years. And I mean, I responded to every comment personally for seven years, including my live videos that had six and a half million views that had 8000 comments and took me 11 hours to respond. And so I made it my mission to always prioritise people, because I didn't know that my wound was still open. And that's what I was looking for. And that's how I was trying to repair it myself. And so it created this business that was almost immeasurable for people, because there was no strategy and tactic it was humanity. And so when I ended up walking away, and going behind the scenes, it gave me a healthy place to be for my ego without getting all the edification of validation, and I got to help other people start winning. Well, just so happens that when you put human back into business, businesses tend to double or triple. And I started developing models and principles. And every company you can imagine called Men's Health title is tailor made Adidas on it Vital Proteins, celebrities, like people, if I said their names, you're like, really, and I was like, Yeah, but I can't legally say their name. Every one of them, I was behind the scenes of their business, helping them build deeper and better relationships with their clients. And it was a beautiful place for me to be ended up saving my marriage becoming an incredible father, an incredible husband did a lot of work. And I'm talking about like three very dark years to where like my wife thought with a newborn baby after a C section that she was going to have to get a job because I couldn't get off the couch for six, seven days at a time. And work through all of that. And finally get to a point my wife was like, Hey, um, you know, that thing that you love doing talking? We're kind of getting a little bit too much of it. And I think it's time that you go back out on the world and on the internet. And babe, you're not the same guy anymore. Like you can go help. And I was like, Who do I want to help? And I was like, oh, I want to help every entrepreneur that never had a chance that's got some money stolen from them, that's been taught the wrong way that has done all of it. And I was like, What's crazy is, I coached the people, and I've coached the coaches of the people who do it wrong. And I was like, I'm going to give away everything for free. I'm just going to throw this entire industry on its head. And I'm going to help. And I don't think any business should ever be predicated on you having to pay me to get information or get a result, I believe that you should get a result. And as a byproduct, I get a result. And that was kind of my ethos. And so I kind of came out of the blue. And I was like, Hey, guys, I'm back. I opened a Facebook group. And in the first week, we had 3100 people, because they're like, Wait, where's George? Man? Why is he back? What's he been doing? Because they'd heard what I was doing. And so then I kind of became out and I was like, I'm gonna help entrepreneurs do this. And it doesn't matter if you're 456789 and the $2 billion companies I've helped build. I'm gonna help everybody because I believe that it's the only way to put humanity back into business and marketing. And so that kind of fast forwards me till today where my podcast was born out of COVID. When that happened, I lost about $2 million in about 30 days, I lost $500,000 a month in recurring revenue in 45 days, and I lost two companies in about 60 days. And so the first from March to June, was one of the darkest periods of my life and everything I'd rebuilt was gone. And I was like, oh, no, no, I've been here before. This is not a new game for me. But how I choose to respond is going to dictate something very differently. And so we did make some hard decisions. I didn't let anybody go, I'd made some lifestyle changes. And I launched a podcast in the middle of it. And I was like, I'm not changing anything, I will rebuild it from the ground up. And that was a big, big pivot for me. So now I have a podcast. I do live events, I own eight companies. I do coaching, I run a mastermind I sit on the board of nonprofits. I really just spend most of my days doing this and helping as many people as I can. And that's just kind of how we got here.

Paula Shepherd 13:59

Okay, so I have so many questions, because I'm, I'm sitting here and every now and then you're probably seeing my eyes go wide. And I'm like mouthing Wow. And the first thing I really want to bring attention to is one, holy shit, thank you for being so vulnerable and courageous and brave, because what we see what I see happen online, and I think what causes people a lot of stress and grief is the lack of peeling back the curtain and really showing us the truth. And the fact that you have shared some of your darkest moments here in just the first 10 minutes of this podcast speaks volumes about the kind of person you are to say, hey, I have these businesses and I lost all of this money, because there is such focus on grow, grow, grow, grow, and not really understanding the seasons and the feelings and that we are people first so I appreciate that. You just brought that to light. The second thing that really struck me was how You talked about your business becoming almost, it was like a codependent relationship you were trading vices

George Bryant 15:07

1000s I spent three years in Kota Codependents Anonymous to work through it. Like I went to meetings every week, or every other week for about two and a half years. Because as I started to unravel my own trauma, codependency, and a lot of adults and human beings in this day and age are like, it's kind of the society that we live in, I realised that the most intricate inter woven, woven parts of it were my business, where social media and was the world outside perspective of me. And it was, it was a lot of work. It was a lot of work. I mean, like, you say this, like, one of the reasons that I'm so open is that I'll never forget. I wrote a blog post that went viral called Dear bulimia, you fought hard, but I won. And it's because I was about to give a keynote to teach people how to use food to create breakthrough results in their life. And my wife looked me dead in the eye. And she said, Are you really gonna go on stage and lie again. And my wife is incredible. She's been doing NLP and hypnosis for like, 25 years. She's like, Miss Wu fucking goddess, like She's incredible. That's the best way I can describe her. I am a byproduct of my wife, which is why I'm successful. And it was a point where I'd done enough healing and she's like, you can't go up there and pretend that you haven't experienced this. And I never forget, I went on that keynote. And I told them why I had a food blog and how I was actively blame it and how I'd purge like a week before this talk and where it came from, and how I was sexually abused. And I realised that I was holding myself hostage by not sharing my truth. And my truth equals freedom, regardless of how the world perceives it. And so it's actually funny. After that talk, I made a hoodie that said, unapologetically authentic. And I wore it every single day, I made seven of them. And I wore it every day until I could show up every day. And be that way, until it was a part of my nature and DNA. And then I moved on to them. And another one that said relationships with algorithms and like things like that, but I held myself accountable by environmental design. And now, it's to the point where my job every day is to wake up and earn my marriage, or in my business, or in my kids, earn my friends and earn my employees, like it was a race the night before. And when I put my head on the pillow to look at it and be like, I was all of me today, no matter what, like that's, that's the only thing that I have. And so it's been one of the most freeing moments in my life. And yeah, you should see my friends like they're like, Wait, George. But why do you talk about your losses so much? And I was like, because I think you forget that you lost too. And when we were sitting in that same position, we just wanted somebody to be open and honest with us. Like we wanted somebody to empathise, we wanted somebody to tell us that it's okay. And I was like, because it's all bullshit, the smoke and mirrors like I have it all together. And I was like, yeah, yeah. Because once I got behind these businesses, I was like, Oh, you have a drug addiction, oh, you have a money laundering problem. Oh, you're broke? Oh, that's not what you see online. And I think the challenge is that we as a society, there's complicit newness and complacency in it, right, there's complacency in the person that's unwilling to share their truth because of this portrayed image that they think the world has of them. But then there's the complicit ness of everybody who consumes it and think that that's real life. And the byproduct of both of them, creates this undesirable world. But yet people still try to reinvent themselves to live in it. And then they always end up in the same spot, which is empty. And luckily, in the world of entrepreneurship, it has nothing to do with me being shot through the hand and having shrapnel in my eye and watching my friends get shot in the face. And so I'm not willing to lie or be dishonest or inauthentic around any of it, because the consequences are not that great. And the payoff is not worth any of it, because it just leads to misery. And so having that healthy relationship and understanding that like, I'm not my business, like this is why I don't even like my bio. Because it's like if you asked me who I am today, I'm like, Well, this morning, I was an incredible father. And I was like I was a great husband, I was a little cold with one of my team members, I call them back and apologise because I was stressed about something and I needed to do my own work, I sat down and meditated prep for my day, handled some stuff that were nine one ones, and roadblocks cut them out of my way, and was like, Oh, I'm gonna do a podcast today. Because like, that's who I am today. I'm not my business, I'm not how many I Oh, and I'm not the fact that I have $100 million company or this one passed this or whatever else that I could throw out of the fucking arsenal. I'm the guy who in every moment chooses to be whoever I want to be. And I think that's the most important part. It's probably the biggest struggle I see with entrepreneurs. And it's probably the number one thing that I help people with. It's like scale comes from subtraction, not addition. And the more that you subtract, the more time you have to be with yourself. And the more time you have to be with yourself. There's a direct correlation in your ability to navigate, manage and thrive through whatever situations come up because you're in the driver's seat. And so it's huge. It's huge. I mean, I could do a 20 hour podcast on this one alone.

Paula Shepherd 19:50

You could and I'm listening to everything that you're

George Bryant 19:53

writing to give a TED talk on this topic, but no, I mean like and I appreciate you. You're leading into it because like you I think about it now like why I do what I do, right? Like, and people are like, You're nuts, you have people that like, you don't even let you pay you money that have never made $1 online and you've helped them for eight years. And then you turn around and you have like two private billionaire clients that pay and I was like, Yeah, because we all have one thing in common. We have the same blood running through our veins, we have the same heart beating here, we wear the same type of clothes, and we have the same job. We have the one asset that we all share in common, which is time, which we're never gonna get back with it. And it doesn't matter what's in your bank account, what's on your business, what your relationships like, like, we're all human. And like, I think that that's the biggest part about it for me is that like the humanity is number one, it's not a an afterthought. It's not the business than the human, it's the human. And then the business is a byproduct of how aligned consistent and congruent the human relationship is. And it's crazy, because people like George, what are the secrets? What are the secrets? I was like? Well, I think you forget that we don't have aI whipping out their credit card to buy products. But yet, we treat marketing, we treat customers, we treat people like they're a machine. And then we expect them to make an emotional human based decision and feel good about it, and then transform their life when they were already scared about what they were committing to. But yet they feel pushed away. And I was like, I wish there was a bigger secret. I was like, but empathy and compassion tend to be the biggest needle movers in anybody's business now. And so I think it's so important to talk about because, for me, and for the people listening this podcast, like, knowing how many millions I've made and lost before I learned how to keep them and why I was losing them and like what mistakes I was making. I think one of the biggest ones that I see is that when we start as entrepreneurs, we do everything right based on humanity, because that's how we make our first sale, our first five sales, our first 10 sales, and then what ends up happening is become very impressionable because we get the taste of success. And then we go out to the outside world looking for what to do next. And what to do next, as Oh, automate yourself, remove yourself from the business systematise, boom, boom, boom. And we actually up removing the thing that made us successful in the first place, then getting upset that we're not getting more of it to scale. And that's because nobody really understands what they're doing. And the point of the whole game is that you remove the things that get in the way of what was working with humans in the first place, and you automate those things, and you're consistently buying more time back to be in relationship with people like on an average day today. I'll send 150 to 200 video messages a day for free. People DM me every day, all day I answer their questions, I send them DMS, I talk to strangers every barista within 100 miles of where I live listens to my podcast. I know them. I know their names. I know what they do. I know what their dreams are like, this is a relationship game. And it always will be. And the thing that I tell everybody. And I know I'm on a little rant, but you got me fired up this morning. I love it.

George Bryant 22:50

I get hit all the time, George, I have a scale problem. George, I have a marketing problem, George, I have a business problem. I'm like, no, no, no. It's like nobody has any of those problems, you have a relationship problem. And it's a relationship with yourself, then your team and then your customers and formed in that order. And what ends up happening is everybody goes straight to the customer, but the customer is a symptom. The team is a symptom. They are symptoms of you. And you being the one that permeates all of it, how you show up how you lead, how you communicate, how you feel, what your priorities are, what your mission, what your values, what all those things are. Because sales is just a transference of energy. It's all of this, right? It's just a boom, boom. And that energy has to be boom. And so like I tell people all the time, they're like, how do you keep managing what you mean? It's like my wife swears I have 100,000 friends. She's like, she can't keep up anymore. Like, we had some friends coming to town, we went to dinner. And they spent two hours ragging on me. Because they're like, no, no, every person we know knows you and we don't know them. And they're like, Baba, bah, bah, bah. And I was like, That's by design, it's by choice. Because I don't spend my time doing anything else but people people is my specialty people's my heart people is where I put it. And it's like, we have to water the garden to get the fruit and not think that we can go plant another one and plant another one and plant another one, then ignore it expect for something to come back. And I just think it's been really, really kind of exploited would be the word that I would use, where it's really easy to speak somebody's language like oh, I'll help you scale in seven days. Or I'll do this one funnel and your one funnel way or the six Part C email sales sequence guaranteed to double your business or you'll do blank and, and really it's it's emotional trauma being hijacked. And then given this false promise, but at the end of the day, the absolute result of it comes back to the person making the decision because the fork doesn't make you fat and they didn't put your credit card into their offer. And so those are the things that we have to remember that it's always coming back to us. And so I'll tell everybody this this is an easy, easy litmus test for you and easy way to understand where you're gonna go ever One of my clients, every one of them, I require them to do this, right when we start, and I challenge them, they have seven days to do it. And sometime within the next seven days, you have to go sit for an hour and have a boredom practice, no phone, no music, no notepad, no distractions, no nothing. But you have to sit in a chair, sit somewhere alone. And for one hour, you have to do nothing but observe, you can't remember anything you can't write it down. If you want to watch millionaire scattered like cockroaches give them this assignment, you should have seen it when I signed it into one of my event rooms, all seven figure and eight figure businesses and you would have sworn I assigned them to like a concentration camp. Well, but but when and. And there's this literally proclivity to avoid relationship with ourselves, right our world by design, get on social, endless scroll, get on YouTube, suggested videos, watch the news cycle trauma, trauma, trauma, open loop, open loop, open loop, right? By design, our entire world is created to eliminate our ability to be in a relationship with ourselves. And so to summarise all of this and put a bow on it. It's like how I got here, where it comes from? Why I do what I do, is because I realised that I was building a business to avoid a relationship with the one person that I'm guaranteed to spend the rest of my life with, which is me.

Paula Shepherd 26:19

Oh, my gosh, Mike drop, I will spare everybody the noise of doing that. But you get it. I. So there's, there's something that you said when you were talking about when people started their businesses and things just seem to be working. I that 100% I've talked about this very openly was me, I made in working part time while I was in my corporate job in the first few months made almost $20,000 in cash. And it wasn't until I started seeing what everybody else was doing online and thinking, Oh, well wait, I don't have an email list or I don't have this thing. I don't have a website. I did all of that without having any of those things in place. And yet, I still had coaches support my own mind telling me that that wasn't enough. And if I want it to make more, I needed to do more. And what I wound up doing was driving my business to into the ground where I was making about $2,000 a month. Plus having to pay out expenses for software and all the things that I had now taken on and couldn't figure out why it wasn't working. Well, it was for that same reason, I wasn't focused on what I did well, which was connecting with people. And that came very naturally to me, which doesn't for a lot of people. The second thing that you mentioned that I think people are probably listening and going, George, you're crazy. And I'm never going to do that because I have people telling me this too. I love getting on calls with people. I love sending videos, I love responding. I like to help no strings attached. Right? When you're ready, you'll come to me I know it, we're in a relationship, there's no pressure. But two things come up for people. One, it doesn't happen fast enough, right? Because every person, they want that person so badly to be a sale, they can't detach themselves from that person just being a person. And to they're really wanting peek. They want to post the magnetic content, and have the people come to them without them having to do anything in return. Because the narrative out there is if you post things in this exact way, and you manipulate people subconsciously and create some form of you know, what is truly propaganda? Yep, then people will come to you and you will never have to lift a finger. And what happens with people that are listening to this podcast, people like me, because I've done this is your chronic over thinker, you start overthinking the whole process. Now you're stuck in this loop of I can't write this thing. And now you're not making a single sale, and you still don't want to talk to people. So then what happens? So how, how did you before you had a team and it was just you because there was a time where it was just you? Primarily just made? Okay. So how do you seemingly show up in all the places? And at that time, if we were to just go back there, have all these relationships and not burn yourself out?

George Bryant 29:12

Yeah, such a great question. So first, I did a podcast. And I called it a field of dreams and bullshit. If you build it, they don't come. Kevin Costner lied to you. Because nobody owes us anything. And I think the why is very important here, right? If you were to take that whole concept of if I post magnetic content, they come to me great. Go stand in Times Square and put it on a sign and see what happens. It's not how it works. And I think people have a broken paradigm of what the internet is. And think people think that the Digital World Social media is a different world. It's an extension of a pre existing world. It is a tool that when utilised correctly increases frequency, amplitude and touch points to deepen and move relationships along but it doesn't replace is the foundation of humanity and relationship. And I think that that's the most important part to understand is that it's a tool. And that tool allows you instead of seeing somebody at the grocery store once a week, or you know, the butcher once every two weeks is you have the ability to see them 26 times a day. And so you can amplify and speed up a process, but it's still foundationally requires a relationship. And so that's the first part. Second part, I want to say this because you said this, I was doing three to $4 million a year, no website, no social media, no email list. And the only reason I started a website is because I wanted a place to have the podcast. That's it. That's the only reason I deleted my social media, we have less than 5000 followers, I don't want any more. I tell my team to not try to grow it. I'm like, if they're meant to be here, they'll find it. I remove one to 200 friend requests a day on Facebook, I prune my group like I do not want a world of 10,000 people. I want a world of 1000 people that I know every ounce of you your dog's name, your kid's name, their proclivities, what they want to do with their life, what little Susie's doing in ballet, and who's graduating from kindergarten, like that's what I want. That's what's important to me. So, first thing is I think people struggle with this so much because they have unspoken expectations of what a relationship should be due to unhealed trauma. And so that's numero uno, the emotional hijacking of, well, I message them so they're going to need this and think this and how do I follow up, I was like, That's codependency, that's all that is. Relationships are two way. So I define marketing as a two way value based long term relationship. But I can't be in a relationship with somebody who wants doesn't want to be intimate with me. And my job is not to tell to convince you, or force you to be in one with me. And so I think first off, it's very important to remember what a relationship is a relationship does not mean you're on call 24/7 doesn't mean you can fucking text me at 1am. And I'm gonna respond back does it mean because you DM me, I owe you a response in 30 minutes, right? I'll text my wife, and I'm lucky if four days later she responds. And I'm like, Hey, babe, do you think you can like, you know, you have seven tech, and she's like, oh, sorry, I was out with a horse says, let me get back to you. Right. And I was like, got it. But I love that that is so healthy. Because I am all of me, she is all of her. And we owe nothing to each other. And we don't have unspoken expectations of the other one. That's what relationships are. Social media has broken that for people. So I think that that's important to understand first. And so then when you get into what a relationship is, how do you manage 1000 of them at scale, I don't manage anything. I tend to my garden when my garden means tended to. And so when I'm having a conversation, like for example, when you and I are communicating, you will never end a conversation with me with any ambiguity or an open loop ever. When we talk, I always close it. I'm like, oh, reach out to me now or let me know when I can do this. Or I'll see you here. And I make sure that I always close the container. Zeigarnik Effect is the science of open loops, and it creates unresolved emotional conflict in somebody's subconscious. And I learned this a very long time ago, somebody was codependent. So I don't ever want to leave those. And so no matter what I do I meet people at conferences, right? I'll give you an example. Like I gave a keynote to 1000 people got the only standing ovation. And I told everybody on stage that I would answer every question until I was done. And I got off stage at 10am. And I answered the last question at 2am. The next morning, so I answered questions for about 15 hours, with about one pee break.

George Bryant 33:24

How were you able to do that? And I was like, my job wasn't to remember anything. My job was to triage how I could help people. So they'd asked me a question, I'd give them an answer. And they're like, What do I do now, like, here's your next step, here's my email, send me an email with this exact subject line when you've done it, and include boom, boom, boom. And the moment I do that, that's me handing off that relationship and agency to the other person to where I'm not going to think about them again, until they email me because it's not my job to parent them. It's my job to create a container and an invitation to be in a relationship with me if you want my help. And then if you come back with what I need to help you, I can help the shit out of you. Because you follow the rules, right? And that's what relationships are. And so relationships are nothing more than either unspoken or spoken contracts that get renegotiated every single day. And so if you think about a partner, right, like, if, and this happens all the time, like when you're dating, and you're engaged, and you get married, a lot of times people change the paradigm of their relationship, they stop going on date nights, and they don't talk about it, right. But there's this pre existing relationship that twice a week, we were going on a date when you're recording me. And now all of a sudden, you're sleeping on the couch because we haven't talked about it. And it's not that I want to sleep on the couch. I feel unseen. I feel like you broke my trust. And I'm like, What do you mean, I was like, oh, because there was this expectation of a contract that wasn't renegotiated. That's what relationships are. And so I think the most important thing to remember is that relationships, and the speed at which they accelerate has nothing to do with you and you have zero control. Your job is to create a container that allows it to take its natural course that leads to a desirable result with both of you. And so with You and I, I was filming a TV show with a knee and motorcycles, right? I was doing this thing. You reached out and I was like, hell yeah. And I was like, here's what's crazy. Paula, I want to say yes. And I'm on the road right now I'm on the back of a motorcycle on some road I've never been on. But here's where the thing was. And so then it would be a day or two, and then I'd get back to you when I could. But I was like, yes, yes, yes. And then I didn't hear back from you. And they're like, hey, my son, you renegotiated with me, I was like, totally fine. But then I don't have to talk to you every day in between that, because we have an agreement. So then we come on today. And it's like, so good to see you. Right. And when this is done, we'll probably have a Oh, I'd love to catch up. Or I'd love to chat or let me know when the episode comes out. And I'll share with my friends. And so you have to allow relationships to evolve and to develop on their natural course, force does not work. Relationships have to be done at the own pace. And so the reason I use a lighthouse in my branding, is if a lighthouse is spinning, its light in a storm. And a boat is in the water and in trouble. And they have to jump in the water to save the boat, they have to turn the light off and every other boat dies, the lighthouse, his job is to be consistent and congruent and never turn the light off. And then the moment they get to shore, they're safe and the conversation can be had. And so that's the ethos of relationships. My job isn't to pull you isn't to push you isn't to change you isn't to force you it isn't to manipulate you, it's to invite you to a possibility. And if in that invitation, you'd like the container you like the ethos you'd like what it feels like, then we can explore a deeper, and in exploring and deeper, a new contract is negotiated. And so like, you have those friends, right? You can go three years never speak, get on the phone, and it's like you never left, right. You know, I'm talking about you know, those friends. Yeah, that is the context of that relationship that feels both of your buckets and both of your needs. And so can you imagine if you're like, Okay, let me whip out my calendar. Let me tag Sally once a week on Mondays like that's not relationship. That's a to do list that's strategic, it's tactical, it feels disconnected. And so I think people have to understand what a relationship is, and what it is that we're trying to accomplish. Because if you think about, and I'll give you a marketing tip and this one, think about attention, once you get it, there's only four things that somebody can do, you get their attention, they don't like it, they leave, they like it, they want to learn more. They like it, they want some sort of automated relationship, follow you on Instagram, join your podcast, join your Facebook group, or they want to pay you there's nothing else they can do nothing. And if they want to leave, it's not your job to convince them to stay, it's your job to turn their nose into a neutral or neutral into a yes out the door. By being grounded in your relationship philosophies and making sure that you're not contributing to their fear. If somebody wants to learn more, your job is to ask them what they'd like to know and where to point them. If they want to, quote unquote, opt in, or develop this relationship with you, it's to guide them in where that best place to be. And if they want to buy, it's your job to take their credit card. And when you think about that in a customer, and you really understand customer psychology and what you're doing, our jobs are really, really simple. Because every relationship I have in my life, it's in one of those buckets. And so if you're the I want to leave and the next time you come back, my job is just to show up in a manner that wants to make you learn more. And if you're learning more, and you're ready for a deeper relationship, my job is to get you to opt in or commit somewhere. And if you're committed in and you're ready to buy my job is to do that. And that applies to friendships, it applies to relationships, it applies to children, it also applies to business. And so we overcomplicate this whole thing, because we're like, everybody should fucking love me. And I'm like, Well, if everybody loves you, nobody loves you. And that's not your job. You can't be in a relationship with 10,000 people at a time. Because then the ones that you have feel neglected, feel disconnected, and they feel empty. And then you wonder why you don't get a desirable result. And so my world is built by design, so that I get 20 to 30 friend requests a day, three times a week, I approve every one of them and I send them a video thanking them for their friend request, telling them that I don't believe in hoarding relationships. And I would like to know why they ought to be you got this message and how I can support them. And they do one of two things. They either ignore me and then they just get unfriended or they respond. And now I know exactly where they came from, why they're here and how I can help them. And then I give them one next step. And they're like, Oh, George, I really just want to check out your podcast. I'm like, Oh, amazing. Here's my top 10 episodes. And here's what I recommend. You're going to figure out really quickly, I'm crazy. But if I say anything in a podcast that I can help you with, just shoot me a message with that question, and I can respond. And I like done. And so I'm not getting this like cheesy and like I'll give you a perfect example. Like think about how many times you walk into a coffee shop. And someone's like, Hey, how are you? And what's everybody say?

Paula Shepherd 39:44

Good. bullsh I hate that. Yes.

George Bryant 39:47

Bullshit. Like my baristas know like Abby, my barista who listens to podcast. Hi, Abby. When I share this, she'll hear it. Like I pulled up emotionally. How are you? I'm like, I feel like the only thing that didn't happen is my dog got run over This morning, I feel like shit, but it's so good to see you. Can I get my coffee, please? And she's like, Oh, and I'm like, no, no, I don't need you to do anything. You just asked how I felt. I'm telling you how I feel, and that authenticity and transparency, but then you think about social media. Hi, how are you? It's so good to character like, they're No, I want depth, I want substance, I want a relationship, right? I'm not interested in transactions, I want a relationship. And so I demand a relationship in my container. My relationships are up to me to lead. And so people get overwhelmed when they're being influenced impressed by everybody else, and trying to do things that aren't theirs. But if you think about the relationships in your life that you're love, does it feel like a labour of love to be a best friend to your best friend? Or does it feel like a labour of love to love your kids? No. Like, I crave my kids, when I'm in the office, I just want to go home and be with my kids, it's so easy. And that's because it's fully aligned to me, and my relationship and my container. And the only time I feel overrun, or like I can't manage it, is when I'm getting pulled into somebody else's world that's misaligned to mine. And so I'm not willing to sacrifice myself in order to build a relationship, because that's not a relationship, that's manipulation. That could be emotional abuse, it could be sacrifice, it could be a lot of other things. And then we have to realise that our want to do that comes from a lack of self worth. And that comes from a lack of a deeply connected relationship with ourselves. Which goes back to the point before. And so it's like, I can get 500 friend requests and send them all a message. And if none of them respond to Me, I will not remember it two minutes later. I don't take it personal. It has nothing to do with me like, can you imagine if a restaurant got offended that you didn't order a specific item on a menu? No, get out of my restaurant? I can't believe you didn't order the meat. Why do you don't mean and so when we really, really think about it, one of the easiest ways that I think about it is I try to put it into a real world scenario. Right? So it's like, okay, cool. Do you really think you can go to a conference with 1000 people? And do you really think you would want to build a relationship with every one of them? And I'm like, No, my answer is no. Because once you find out some of my beliefs in life, you're going to run the other way. So I will just get out of the way in the first place, right? And it's like, Nope, that's not going to work, you would never try. But yet, when we get online, we think that we have to build one with everybody. And we end up pouring water into the wrong garden. And we're growing weeds rather than the things that create fruit in front of us, which is ours, our team, the people who are paying attention to us what's close to them. And if you're ever in one where someone feels needy, or they want something for you, or they have unspoken expectations, that's not a relationship. That's manipulation. And if it ever feels heavy, and it feels like shit, you shouldn't do it. And so for me, if I post I think you saw one of my posts of like, what I got done in

Paula Shepherd 42:54

three hours. Yes, insane. It was insane. But it's

George Bryant 42:58

by design. I'm not doing any bullshit. I walk into my office, my desk is clean. But I get here I have my needle movers and I have my list. I do them an order of priority. And it's like, nope, podcast, podcast, podcast. Okay, cool, stop. 20 minutes of video messages, case, soft, hit my inbox case, stop. Team calls, they stop and I get more done in a day, then some of my staff members or even employees or customers get done in a week. And they're like, why? And I was like, because every morning I start the same. I wake up, I asked myself, who do I want to become today? I fill my bucket, I do my meditation. And then I set my intention. And then I give that away, I move my body. And then I give that away. I get my kids up. I get their lunch ready. I make my wife's lunch, I fill her bucket. I go clean off the backup camera on her truck. I do it every morning. Like no, you can see when you backup, right? I get out the door. And then the moment I dropped my son off at school, which is important to me, and I don't drop him off until 9am. So my first workday doesn't start till 10. But the moment I get into the office, I'm literally embodying the man that I want to be that day. And all I come in is I execute of what do I got. And it's done in order of priority. And so the messages that are in my Facebook right now there's probably 41 from yesterday just unread. When I'm done with this podcast, it'll take me about six minutes to send 41 video messages back that fill people's bucket. They can read my energy, I can answer the questions they asked because I was specific about what is required to be in a relationship with me for me to help. And there's plenty of times and someone's like, Hey, I'm like hey, man, I can't help you. If you want to exchange pleasantries. Come buy me a cup of coffee. But this isn't helping either of us going back and forth. And so by design, I always meet people where they are and I bring them into my container. There's always an invitation to come into my lighthouse and relationships are always our priority. And so I don't sit here and have like, here's my personal CRM. No, you want to know what I do. I get on an aeroplane pilot because I fly a lot right couple times, you know a couple times a week and the First thing I do on the aeroplane is I'm like, okay, cool. I scroll to the very bottom of my text messages. And it was like, who haven't I talked to, and who do I want to text today. And so I go through my entire messages on the aeroplane takes about 30 minutes. Then when I land, every one of the text messages goes out. And then I spend the next week or two, filling their buckets and engaging and seeing what's there. And then I do it every time I fly. That's it. And so then when like, I write an email, and I'm writing an email to you know, like, Oh, George, you shoot me an email. I'm like, I totally well, I'll send you an email. I'm like, Hey, Paula, here's what we talked about. I can't wait to hear how this works. Shoot me an email, let me know when you're done. And then the moment I hit send, I scheduled two more emails, 14 days out in 30 days out that says, Hey, Paula, how are you just checking in. And then by design, my relationship tends to itself. And then when you come in and lean back in, I can support you 10 times greater than if I could if I was walking into my office that I'm like, Okay, who am I going to reach out to today who's a hot lead, who's a Mormon who's a cold lead, that's not up to me. What's up to me is that I'm showing up consistent and congruent. And like you said, there's a constant invitation that whenever you're ready, I'm here to support you whether you have a credit card or not. Because that's what relationships are founded on.

Paula Shepherd 46:12

You know, before we even got on this call, I got on a connection call with someone at no pitch, I'm just there to support it's 20 minutes, and I just really love to meet people, I think we don't do that enough. We don't have enough conversations. We're so busy just posting the thing and just weeding people out of our lives, but then having this expectation that they should pay us to do the thing. And that's when we'll talk to them. And during the course of this conversation, it was just all about value, just like you said, and just really helping people and supporting them where they are. And it comes very naturally to me. I know for others, it feels like a little bit of work. And by the end of that quick 20 minutes, it was can you please send me a message and tell me more about what you offer and how you help people because you just gave me more than what I've paid for over the last you know, X number of months, with my current coaches, people that I've seen on on social media. And it, it can feel foreign, it can if you if you think that it's going to take a lot of time and energy, well, then it is like whatever you believe it to be, it's going to become. But for me, I prioritise those relationships, the way that you that you mentioned, however, it is very easy to get wrapped around the axle, watching Social Media and seeing some of the things that people are putting out there. So kind of my last question to you to pose would be knowing that you have these systems in place. But you don't have a real CRM per se, or this, you know, idea of like, is there a structured marketing plan where you're like, I need to have this many sales to do this and do that? No, nope. That's beautiful.

George Bryant 47:54

No, that's not a relationship. Like, can you imagine if we sat here right now, like, we both have kids, right? And we're like, Alright, cool. Hey, let's map out the next 30 days of how we're going to love our kids and fill their bucket and we can't deviate from it whatsoever. How do you think our children would feel? Disconnected? unseen, unheard? Unsafe, right. So relationships, there's science and there's art, right? Sciences, communication, active listening to way honesty, integrity and compassion, empathy, right? All pillars, tenants required art is your application of those principles to relationships, you can't schedule art. It cannot be scheduled. And I don't care who you are and what you say, you look at my business. As you look at my bank accounts, I will break every theory and ethos that you ever think to be true, and paradigm, including my friends, because we also conveniently look at their results. And we only look at the things that are measurable, while never giving credence to the things that are immeasurable, which are actually the requirements to move the needle. And it's always going to come down to relationships. And so yeah, always like, can you imagine if Apple was like, Hey, you can totally come in the store. Once you pre commit to buying something you've never touched. Right? Or you can only walk in the grocery store. Once you've pre bought and we're going to select your produce, you would never do it. Our entire world by design is allowed for us to pursue relationships at our own pace until we have enough corroborating evidence that it eliminates our uncertainty to make us certain to eliminate the distance between where we are and where we want to go to uproot our endowment for our current beliefs that we're stuck in, to then give us a good reaction or body to make a decision. Everything we have by design is allowed for us to do that menus at restaurants, grocery stores, Apple Stores, shopping malls, anywhere in between except digital media, because people make too much money. And he purporting that there's one way to do it on digital media, and there's complacency and complicit Ness with it. And it's not true. And so if you give it the real world stiff test, you're like, Oh, if this wouldn't work in real life, why would I ever expect it to work on email? If this won't work in real life? Why would I ever expect it to work on social media. And it's the same way like I'm a guy with tattoos, I had a blue Mohawk at the time, it has professional sports teams hire me to come into a boardroom of a billion dollar company and tell them they're doing it wrong. It's not because of some strategy and tactic. It's because the science of relationships is artfully applied with me and who I am and what I stand for, at the time in which it needs to be applied, which there's weeks that I need my wife more than I'd like to admit. And then there's weeks where she's like, Babe, I'm good. Just go like, go film your TV show like good. You don't I mean, that's the art of relationships. And at the end of the day, until there is not a human being buying for them, or a human being making the process purchase a human being making the opt in, or human being making the decision, this will never not apply. As long as there's humanity, there is no strategy and tactic that will ever help you build an actual relationship. And for those of you are challenging me in your brain right now, think about all your nightmare fucking clients and ask yourself What strategies and tactics got them in and think about your dream clients that happened to show up by accident, and they're your favourite person in the world, but yet you've been able to unmeasured, where they came from, but it was all your ability to be in a relationship with them. It's a very simple game. It's a very, very simple game. And the reason it's complicated is because it seems so simple. And the world we live in this thing, that is a tool for our success is actually most people's demise, because it runs them rather than them running it. What I love about this is that I can be in a relationship with 1000 people a day, in less than an hour. And before then it was never even possible. But this thing works for me, not the other way around.

Paula Shepherd 51:58

I love that I don't actually use my phone for my business, I use my computer for my business, but that's what works for me, so that I can separate and not have my business in my pocket. But again, it this is a great demonstration of you know, you get to choose what works for you, you get to create your own reality. And you get to prioritise the tools that work and, and help you to develop the relationships. And I love that you don't blur if these are my business relationships. These are my personal relationships. They all just the comp. They're all relationships. They're me.

George Bryant 52:31

They're like, there's me there. Anything that's not me, is a guaranteed slow ride to a disaster. That's it, it's misalignment. It doesn't work. There is no I'm this way of business. I'm this way at the gym. No, you're just lying yourself human beings. It's actually impossible to compartmentalise. It doesn't work. Like psychologically, it's not possible. We convince ourselves that it is, but it's actually not. And so that's misalignment. That's why most people struggle, it's because something they're doing or something they're trying to be or someone they're trying to be is misaligned to who they really are. And you can go all the way back to the beginning of this where I start every conversation with exactly how I feel, who I am, and my most fearful and vulnerable moments in that time. Because that allows me to be fully expressed as who I am. And then anything that comes out after that is in full alignment. Like my brains like oh my god, I failed this podcast, I've done 3000 of these every time I say though I'm like or shut up, realise it was perfect at the perfect time, and then just say, Hey, if you want another one, let's just do another one. I'll give all strategies and tactics on the next one. But the most important part is that they only work when the foundation is built on relationship and alignment. And so yeah, it no matter which way you slice it. And the reason I say all this so aggressively. Because you get here one or two ways, you either get here out of pain, because it never works until you figure it out, or you get here out of regret because it all worked. And then you'd lost it all and had to start again. And it's only one of those two ways. Every time and unfortunately, I lost millions to learn this. I lost relationships, I burnt bridges. Because I was trying to be somebody I wasn't. I was trying to do something I wasn't like I'm a horrible CEO. But I'm an incredible teammate and leader. But like, I can't hit the checklist of like, checking in and what's this? Like? I destroy relationships. So I have one on my team. That would be a detriment to my team. Right? Like I'm a horrible operations guy because I live in the clouds because I'm thinking 30,000 50,000 100,000 foot view. I'm also a horrible listener sometimes because I'm addicted to talking. You're in good company. So like I should not go be a therapist because they're not going to get a word in edgewise with me. That's why I have a podcast. Right? And so there's nothing wrong with that. But they're fully aligned to who I am.

Paula Shepherd 54:52

Oh my gosh, that I had could have conversations with you for hours and hopefully I can convince you you don't think have offered to come back. Yeah, please come back because there's so much that you so much knowledge, juicy knowledge that you have and to share with us and this conversation has really blown my mind just from the beginning of your story to where you are today and, and the way that you so honestly show up because you're right you did you message me we have connected through someone else. And then you messaged me. And then we had a conversation and you said yes to being part of this podcast. And you definitely get you shine a new light for me on people that are successful not being out of reach, you know, people who have created levels of success beyond what I have currently, who are still willing to talk to to say like, quote, and I don't really mean this, the little people, right, the people who are so far, you know, they're so far, far past where you are now. And that is really, really refreshing. So I love your podcast. George, I think everything that you do is amazing. I feel like you stand for so much of what I believe in and what people who are listening to this podcast, and just generally, those that I'm in relationship with are across multiple platforms, and in my real life, where where do you suggest people go to start getting to know you a little bit better?

George Bryant 56:24

Yeah, yeah. So um, the easiest place I'm going to say this now, our website has been down for 14 days because we were part of like the largest data breach in the northeast, which doesn't bother me whatsoever. So I'll make it really easy for you. If you're on Instagram, just shoot me a DM to it's George Bryant and if you want my podcasts, I'll send you my top 10 episodes. If you have a question about anything that I covered, asked me this specific question, I will answer you, I will coach you, I will help you on anything that you asked me. And then if you want to go straight to the podcast, it's called the mind of Georgia. So it's on Apple, it's on Spotify, it's really easy to find. I'm the only one I promise you'll you'll understand quickly when you hit play if it's me or not. But I would normally send to my website but either find the podcast, just search for the mind of George show or shoot me a DM on Instagram personally, you can say podcast, you can say some of your top 10 You can say give me your customer journey training. You can say hi, whatever you want to say I promise you, you'll get a response from me because I'm the only one that manages my DMs. So my Instagram is it's an the it's isn't it? S George Bryant GE o r g b ry, anti

Paula Shepherd 57:26

beautiful. We'll link everything there so that everyone can reach out to you listen to the podcast, send you that DM get the support that they need. Thank you for offering that thank you for being you and, and being the lighthouse and paving the way in such a beautiful way that I don't see most people doing online. So I appreciate you being here. And is there any any last like mind blowing thing you want to leave us with?

George Bryant 57:52

Yeah. First, I want to thank everybody. So there's one thing that I can't ever give back to you. And it's time. And you either had the fortunate or unfortunate pleasure to make it through an hour, but I'm gonna go with fortunate and D in a positive mind. But I want to I want to say this very, very bluntly, you're gonna die, you're gonna die. And so there's not a moment that you should spend doing anything that doesn't light you up that doesn't fill your heart and doesn't fill your soul because regret is a pain that never goes away. And so do it now. Ask it now. Say it now be it now align yourself now whatever that thing is that you're like, how does he know? And how is he reading my mind right now whatever that thing is. Do it because there's no point wherever sacrificing yourself sacrificing your morals, sacrificing your values, or sacrificing your identity will ever lead to a positive result. And so I challenge you today to let today be the catalyst and be the day that you decide to do something different.

Paula Shepherd 58:51

Amazing. Well, thank you for leaving us with that. I hope everybody enjoys this podcast. I can't imagine that you won't send me. Send me an email at Paula at the courage blueprint.com. And let me know what you think of this episode. I am just so stoked to have you here. And I will see you next week on another episode of The confidence sessions. Thank you for listening to this episode of The confidence sessions. I know there are hundreds of 1000s of podcasts and I'm so grateful that you chose to spend your time today with me. Head on over to the courage blueprint.com forward slash podcast to check out the show notes from today's episode and grab links to all the amazing goodies mentioned today. If you love this episode, as much as I loved making it, make sure you don't miss out on any future ones by hitting the subscribe button right now. See you next time.

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