Building Your Joyful Business - Using Your Content Personality for Joyful Success with Amy Hager

Paula Shepherd Author

How do you create a business from the heart that brings you joy everyday?

How do you create a business from the heart that brings you joy everyday? In today’s episode I’m joined by Amy H, Lead Coach & Community Curator at the Joyful Business Revolution, who shares how she helps women build a business on a foundation of joy, boundaries and aligned flow. Amy uses her signature “content personality quiz” to ensure her clients are creating the content they most enjoy, that comes naturally to them, so they can create content that converts. Amy shares how to check in with yourself through your business day to ensure you are not creating resistance. She offers advice for new entrepreneurs who do not yet have the resources to outsource parts of their business.

In this episode we chat about:

How to find joy when the world feels heavy and hard.

Defining your boundaries and sticking to them!

Building a business off of social media.

How to take a 30 day pause in your business.

And so much more!

Amy Hager is the Lead Coach & Community Curator at the Joyful Business Revolution, a business growth strategy and consultancy company that works with coaches, consultants, and speakers in the US, Canada, and Europe. Amy works with clients who want to JOYFULLY scale their businesses with organic lead gen, leveraged offers, and "out of the box" sales events (in-person or virtual). Amy is a cat mom, loves working in her backyard, hanging out on her boat, and visiting as many wineries as possible. You can learn more at www.joyfulbusinessrevolution.com

Connect with Amy here:

https://www.facebook.com/groups/ContentStrategyLab

https://joyfulbusinessrevolution.com/

https://www.linkedin.com/in/amy-hager-cae-iom-393493a/

Timestamps:

(03:37) How to find joy even in hard times.

(05:29) Checking in with yourself and taking a pause when the world feels heavy.

(08:29) Do not become your own worst boss! Finding balance in your business energetically.

(09:30) Creating your day around your natural energy and flow. Setting boundaries with your freedom.

(15:40) Defining your standards and boundaries and understanding your why.

(17:20) What is your content personality?

(20:30) What to do before you have the resources for support in your business.

(21:00) Creating energetically aligned content that converts.

(26:30) Building a business from your heart that doesn’t rely on social media.

(29:30) Evaluating your business by taking a step back to reflect. Are there implications for taking a rest?

(30:15) Creating an email list with real relationships.

(36:50) “Doing” with intention.

(39:20) How to take a pause in your business and reaching out for help.

Transcript:

SUMMARY KEYWORDS

work, people, clients, business, creating, content, feel, building, social media, shannon, aligned, coach, joy, business owner, email list, amy, programmes, write, quiz, world

SPEAKERS

Amy Hager, Paula Shepherd

Paula Shepherd 00:01

Hi, I'm Paula Shepherd, I went to college to get a good job and make a lot of money. Back then, no one talked about doing what you love. And while I successfully climbed the corporate ladder, I felt like there was something missing. So I left the seemingly comfortable corporate world at 40 years old for the freedom of full time entrepreneurship. Today, I get to help ambitious women go from entrepreneur to competent CEO of their lives and businesses. I created this podcast to share what I've learned with you to make your journey just a little easier, and to connect you with other incredible business owners who took a chance on themselves and who they are becoming. So whether you're just getting started, are all in or just when you hear friendly voice, come on in and sit with us. Now, let's dive in. Welcome to another episode of the competent Sessions. Today, we are speaking with the amazing Amy Hager of the joyful Business Revolution. And even the title of the business brings me joy. I mean, it makes me smile, it gets me so excited. We always have conversations with guests before the show. And Amy and I were having so many good ones that I was like we have to start talking or we're gonna lose all of this amazing information. So a little bit about Amy. She is, of course, the lead coach and community curator at the joyful Business Revolution, which is a business growth strategy and consultancy company working with coaches, consultants and speakers in the US, Canada and Europe. And their primary focus is to work with folks who want to joyfully I'm going to repeat that joyfully scale their businesses with organically, Jen leveraged offers and out of the box sales events, whether they're in person or virtual, there's so much to choose from there. Amy is a cat mom, someone right after my own heart, who loves working in her backyard hanging out on her boat and visiting as many wineries as possible. If that's not true joy, I don't know what it is. Welcome to the competence sessions. Amy.

Amy Hager 02:19

Thank you. I'm excited to be here today.

Paula Shepherd 02:23

I am so thrilled to have you here. It's so timely to in the last couple of years with the pandemic, it feels like everyone's spent so much time at home. Behind their screen, we've got a lot of people upwards of what 2 million people who left their jobs, many folks started on in their own entrepreneurial journey. Some of them are not sure if they're continuing lots of people this summer, I have felt are taking giant steps back to really evaluate what has happened. How can I get out? How do I What brings me joy? How do I rediscover myself? How do I spend time with my family, and at the same time, are caught up in the loop of the uncertainty of the impending recession that economists are predicting, and truly the unpredictability of business in general, which is enough to really unsettle your whole nervous system. So knowing all of that, how do you infuse joy in moments like this, where so many people are nervous and scared and unsure?

Amy Hager 03:37

You know, it's not, I'm gonna say it's not easy, and you need to have a community and a support around you. In order to really be able to do this, it's not going to be something you can do in a silo. But the one thing that Shannon, my business partner, and I really believe in is no matter what there's going to be things happening in this world, good things, bad things, medium things, right. When you can really look at yourself and say, no matter what the noise is around me good or bad noise. Standing here, I'm happy, I'm joyful. I know who I am. And I know what I want in this world, and I'm going for it. And a lot of people also feel because they are business owners. Gosh, I shouldn't mark it today there was you know, I should make a poster. I shouldn't send my email, there was a shooting or something else is bad happening. And we really, all through the pandemic, Shannon and I were really standing our ground and there's people who need you right now. You have a beautiful service to offer this world. Whether you're a health coach, whether you're a financial coach, and if you don't reach out and get your message out in the world. That person who's sitting there feeling lonely and scared is never going to know you're there. So don't hold back

Paula Shepherd 05:01

I can feel this because there are definitely been shootings, you know, we've gotten Roe v. Wade overturned, all of these really scary, unsettling things that have happened. And the opinions of others get thrown on us. So when somebody is wanting to share their message and or in that moment sell, what is your recommendation to them?

Amy Hager 05:29

Yeah, I mean, you, I mean, check in with yourself. If it doesn't feel right on the day that Roe v Wade happened, we had a lot of, we mostly work with women clients, we had a lot of women clients, not do anything social media wise that day, not show up and not engage in the noise. And that was a choice that they made. And because they're confident in their business, because they're confident in what they do, and they know that it's okay to take a pause when you need to, if you're feeling that the world's falling apart, that may not be the best day to go out message, it may not be the best day to go out and make that ask. But then on the flip side, we had some women who offer services to other women, health wise, confidence wise. And they were able to post their message that day confidently. And know that even though some were sad and scared, what they have to offer, the world was going to help them. And so it is again, checking in with yourself, how does it feel to do something today? And if it feels aligned, go for it. If it doesn't, don't worry about it, don't question it. There's there's going to be tomorrow. And if you need to be quiet, and you need to just sit with yourself and sit in be allow yourself that grace, because you don't want to force it that force energy is not at all what we want to do. But we also want to give you permission to do what feels right. In the moment that it feels right at that makes sense. I know it's a little counterintuitive sometimes. Oh,

Paula Shepherd 07:07

it's totally counterintuitive. And it makes complete sense to me. Although I will say it's hard to do. I think even if you've been doing it for a long time, it's really difficult to take that step back and do what feels good and right instead of pushing and creating more resistance. Yeah, that that seems to be society's way let's just if something is hard, or it's not working, or you don't have enough of you don't have clients, if you know things, if you don't have enough money in your bank account, you need to go find it, you need to go look for it, you need to go do it. And that creates more overwhelm more anxiety, more resistance, more feeling of push the desire to hustle. And then we're caught up in that head. My hamster wheel Yeah, yeah, totally the the hamster wheel. So when someone is having that, you know, they're starting in their business, right? You're working with people who have left their nine to five, right? They want to do something they love. Maybe they were in a toxic work environment. And now they're recreating what they left, right? times 100, they are their own worst. I mean, how do you get people out of that headspace, that's not easy to do when you need to make money to replace what you were making?

Amy Hager 08:29

Exactly. And so one thing that we really, really want to focus on is finding that space and balance within your time and freedom. If you're working 1214 hours a day on your business, it is not doing you any good. It's not doing your business any good. And if you have clients, you may be not showing up 100% for your clients. So the one thing that we always suggest when someone starts a business, and we do have clients right now, who literally just left the nine to five. And what I love to talk through is what is your first day gonna look like as a business owner. And I get the deer in headlights looks so often they're like, I don't know, what should I do. And so we talked through energetically and this is going to shift and change because as you grow your business and as you grow as a human things shift and change. But at least some fundamental things that we love to talk through is when are you the most energetic? Is it in the morning isn't later in the day? Does it make sense for you to shift your day because you want to take your mornings nice and easy once lunch kind of comes around, you're off to the races and you're feeling energised and like ready to go, then work that way. You don't have to be tied to your computer. Starting from the minute you wake up until the minute you go to bed and I made this mistake many years ago when I first was my own business was my own boss, right. And I just felt like if I wasn't responding to that client who emailed me at seven o'clock at night, that I was doing a disservice to them, when really, it was doing a disservice to myself and my family, I didn't think it was a big deal to be on my email, while we're just sitting here watching TV. Fast forward six months later, my husband was so upset with me, he's like, I want you to go back to a job because you're never here. And I'm like, What are you talking about? I'm always here, I'm in this house. 24/7. And he's like, No, you're not you're sitting there designing, answering emails doing whatever it is that you're trying to do for clients. And he's like, it just, it doesn't make sense, go back and get a job. And so he did. And I hated it. I only lasted two years at at a job. And I think when I took the step to go back into being a business owner, and being on my own and being Empower of my own schedule, I really had to ask myself, What is my flow. And so my flow is I slow roll my mornings, I get out of bed, maybe around eight, maybe call the cat for a little bit, you know, he's kind of cute. And maybe 930 10, I'll just kind of check in really quick on emails, see how things are going see if there's anybody reaching out to me, or if there's anything that I didn't get done the day before, then I go ahead and roll into that. And then usually, where I know my energy is, is it's from 11 till about three or four o'clock. So I'm on zooms, I'm having sales calls, I'm coaching clients. That's what all of my workshops are. And so when I get a European client, we really have to talk about, is this going to be the right fit, because I know, I'm not at my best until about 11am, East Coast time, and I know that's late in their day. And so we have to check with their energy level, can they meet with me after dinner, or whatever it is their time schedule wise. And so it is having the conversation and being kind and letting people know what what works and what doesn't work. And then what really shuts my day off at the end of the day is actually delayed leave. So I go to yoga now every day at 515. So by 445, I have to be wrapped up with my day, in order to make class in order to get out of the house to get over there. And I come back and I don't check my laptop, it stays closed, and my laptop is here physically in the middle of my living room. That's the chair I sit in. And so really setting those boundaries with your time and freedom when you're starting your business. But also you don't want knowing that sometimes it's okay to shift that if you feel inspired to write something one night, and as long as it's not affecting the health of the health and wellness, I guess of your family, then feel free to dive into that give yourself permission. But make sure you're pausing and asking yourself, Is this really what I need right now? Is this really what I need to do right now? And if it's a full body, yes, we always say a full body? Yes, go for it. If there's a little bit of a not for sure, or an absolutely full body? No, then don't do it. It's not the right stop right now.

Paula Shepherd 13:17

I love all of this too, because it's so much of what I do. And I share with my clients. I mean, you can really apply this to anything, you don't have to be a specific kind of coach or person. I think this applies to anybody that's in any, any job whatsoever, right? I could, I could go back to my corporate days and really consider what things I was doing and why I did them. I can remember very clearly, everyone trying to be the first person in the office, just oh my gosh, demonstrate. And then also being at home. And I remember one time sending an email and it was 1130 At night I got on my computer, I didn't have a work phone at the time, not on my computer. And I remember sending this email to say I was finished with something. And I thought, I hope they look at it and they see that I was working at 1130 Because then they're going to know I'm really committed. And I really really was screwing myself in that process. Because of those conditionings the societal conditionings you know, the way that work has been defined, particularly if you work in primarily, you know, male environments where there's a lot of masculine energy, a lot of process a lot doing, it's hard to decondition from that. If you've been doing it for more than just a couple of years. It's become ingrained in you and habitual and I personally have experienced what you're saying stop your workday at XYZ time make a commitment to do anything else but here is what I had done. And I know so many people you're gonna probably say yes, they do this too. Yeah, so many people will go well, I know I have that on my list. calendar but I don't not going to get there on time. And they let something else take precedence and priority over that thing they were going to do for themselves because they're afraid they will make the money, they're afraid that they'll miss something, they're afraid that there's something else that they should do that they haven't done yet, that could potentially get them that next dollar. Right, that next client. So what is your recommendation? Or what do you do when you have clients that come to you or maybe your own personal experience of not honouring your own standards?

Amy Hager 15:40

Yeah, and I think, one, we have to make sure we've defined our own standards. So there's that first step, but once you have defined them, if you see yourself breaking your own boundaries, is what I'll call it, then we need to really sit and ask why. And that's not an easy conversation to have by yourself. And it is peeling back the layers of that onion, and really figuring out what's going on, what does that root cause of you consistently be been okay, with breaking a boundary, which just again, sounds counterintuitive when you're okay, breaking a boundary. But really, if you continue to see it to happen, what what's part of the resistance and a lot of times what I hear with people, because of course marketing and messaging and creating content is what my jam is, is, I will block schedule my calendar. And I know I'm the most creative in the morning. So I scheduled the first 30 minutes on Mondays, because I'm off of the weekend to write my blog, or to create my current Canva graphics to post on Instagram, or to record or go live on Facebook. And I just don't do it. And so then I asked, Well, why are you writing a blog? Why are you going live? Why are you creating Instagram graphics? And if there isn't a clear answer as to the why. That could be why. And it could that be the it's not energetically aligned with your content personality. And so one thing that we've done at the joyful Business Revolution is we do have a content personality quiz. So if you're creating thought leader content, you're creating marketing, you're creating messaging, in a way that isn't energetically aligned with you, you're going to resist it more. And even though I'm a pretty good writer, I went to journalism school. And, you know, I love to interview people and write stories about them, right? It's the writing part that I always drag on, that is really hard for me to complete.

Paula Shepherd 17:51

As a journalist, as somebody with a journalism background, I just want to point out that you just said the writing part is really hard for you. Yeah,

Amy Hager 17:58

the writing part, the writing part, sitting down and typing out that story. And so when I took the content, personality quiz, I'm live in person. So it makes sense that the part of a interview process to write an article is really, really awesome for me, because I love talking, I love engaging, I love pulling things out of people. It's the writing part that I got stuck on. And so now I write for our local paper, what I do is I record all of my interviews, I have the transcript, and I have a VA where her content personality is written, guess what she's doing, cleaning up that interview, so that it can become a written article. So I'm only then having to add it. And so from that change in my process, and my flow, I'm meeting deadlines, which is awesome, because you know, papers can't go out late just because I don't feel like writing. And it's really worked in the flow that I do. But forcing myself to sit here and write was just not working. And so when I stopped doing that piece, and really tapped into my content, personality, and figured out a system and process that would work with me figured out the support that I needed, now the flow is going and it's it's fun for me to do, it's no longer a chore I no longer dread it. And I really look forward to having these conversations with people knowing that that's all I have to do. I don't have to actually write the stupid article.

Paula Shepherd 19:32

I can relate to that because I love to talk I'm definitely a verbal processor. I like engaging like this. I love video I think if somebody sees you as a one dimensional, which works for some people, you know, if somebody sees you as one dimensional in the writing piece, it can make it very difficult. However, when you let's say there is somebody that comes in and they say it brings me joy to talk to other people to not have to physically write the thing to allow somebody else to take the words that I've said and craft them into something magical because that's what they're good at. But I don't think I've made enough money yet. I don't think that I can afford to hire that person. And they get stuck in that loop that spin. Yep. Right. So what is that? What would you and I know that there are a variety of different ways you said that there's a quiz, I assume it's on the website.

Amy Hager 20:23

Yep, exactly. And if you Google content, personality quiz, it's going to totally come up for you.

Paula Shepherd 20:28

Excellent. So somebody goes in there. And we're using this as an example from the content personality quiz. And it is video, but they don't have the resources, or they believe they don't have the resources because they're too new. They just started, what is your recommended next step for them? Because there's, it's easy for people to just say, Hey, Amy, you've been doing this for a while you already said you've been doing it for a while, of course, you can. highams easy. Yeah,

Amy Hager 20:55

yeah. And so when it is somebody who is early on in their process, we do have to look at the resources and the skill sets, and what do you have in front of you. And so if you are video, what is the easiest way that we can help you create that video is it literally creating it on your phone and making the post because that's the easiest process for you not doing editing and not getting caught up in the actual process, that's fine. The whole point of creating content from a place that is energetically aligned with you is then the audience is going to engage with you better. And people are like, I was speaking with this man who has 14,000 YouTube subscribers. And so he thinks he's a pro at video. As we got talking, I'm like, I don't think you're a video content personality. And I was like, how was your how's your client load going, like, out of these 14,000 subscribers, or any of them becoming clients? And he's like, No, this isn't a client generator for me. So then I looked, and I was like, why are you doing this that? And he goes, Well, it's fun. And so I asked, well, what are you doing then to market your business that's actually getting new clients. And he goes, Well, none of it's getting me clients, I'm just casting a really wide net and doing a tonne of different things. And then he started to rattle off, I was like, how many hours a month are you spending creating all this content, close to 80. And I was like, Oh my gosh, like, content, creating should not be your full time job. If you're a business owner, serving your clients should be where you're spending a bulk of your time. And so I challenged him to take the quiz, and to only do the thing that he was already doing that aligned with his answer on the quiz. And see how that goes, give it a try for 30 days, if you give your YouTube channel a break for 30 days, if you give going live give whatever it is that isn't one of the five content personality types. A pause and only focus on that one, how much more energy do you have? And two is getting new clients. And he came back he's like, Well, I'm actually loving this. I'm not spending so much time creating content, but I'm still not getting clients. So we really then have to go back and see is the messaging right? And if the messaging isn't right, even though you're really loving and enjoying this new strategy of creating content, then that could be the missing piece, right? But I think again, to go and block out all that noise, because I think as business owners, and even when I think about marketing classes that I took in college, I Yes, I can be on every channel, I can mark it pretty much any way. But do I really love doing it? Do I really love that activity? And again, if not, then why? Why then why don't you just go work a nine to five. And so when you're starting to feel resistance, I love asking the Why am I resisting this? And do I actually enjoy it, especially when it comes to marketing? And if not, then what is a different way? And so if you land on the content personality quiz, and let's say you get audio and you're like, What the heck do I do with audio, I don't want to start a podcast, we do have some suggestions. And we actually have a podcast of our own, where we talk through each content personality type. And we do have suggestions that will come to you after you take the quiz and email. So if you're new and just starting out and you're like where do I even start at? Start figuring out what you like to do first and what energetically aligns with you first before you start doing everything under the sun.

Paula Shepherd 24:48

And I think for me personally, I did a lot of experimenting and I was super motivated because I really wasn't on social media. When I first started my business, I left my corporate job and I was like yes, I get to work from home, I get to be my own boss, I get to do all the things. And I did cast my net very wide. Yeah, so many people did. But at that time, it felt invigorating. For a lot of reasons. Right now I was connecting with people I didn't before I was living in, you know, cubicle land, or sitting in my desk, previously only engaging with the same people over and over and over again, which was okay, except I didn't realise there was this big world out there. So there was a lot of that really empowered, inspired, motivated energy around that. Now reflecting there are so many people that I work with, that don't necessarily want to be on social media. And so even with the content personalities, understanding what can I let go of, especially if they have spent so much time building relationships, or we'll I won't even say building relationships, because not everybody knows how to do that. Well, creating strategies, tactics around how to be seen on social media, Facebook, Instagram, maybe Tik Tok, building YouTube channels, and looking at it to all the things and then thinking, if I walk away from that, will I even have a business? How do you tackle that when people know they don't love being on social media?

Amy Hager 26:27

Yeah. Well, when we have to ask the question of why, why don't you love being on social media? And if we can figure out that, yes, it makes the most logical sense and the most heart sense, we really got to get you out of your brain sometimes and into that heart to stop doing social media and what would work better. And we also really want to remind everybody that creating an email list is so important emails, not dead. But what happens when you get put in Facebook Jail, and you have no access to your Facebook to put out content? Will your business die? If that's the if you're only relying on a social media channel, whether it's LinkedIn, YouTube, Facebook, Instagram, the ticky, tacky, the Twitter, whatever it may be, right? If you're only relying on that social media channel, what happens if one your account gets suspended for whatever rhyme or reason? And I'm not getting into that political battle right there? Or do what if that company went belly up and shut down? Would you even have a way to talk to people, and a great example is Shannon, my business partner did end up in Facebook Jail for a few days. And people noticed and found her on LinkedIn, she had logged into her LinkedIn profile, and probably three or four years, I feel like and started to send her messages there. Or they started to email her directly, because they were on our email list. And so we were still able, as a company to communicate to our followers, and to really talk about what happened, and then talk about what we were doing as a business. I mean, we're, we're known for marketing. So how do you handle this? And so it, it was a great lesson and a great reminder, that building an email list is absolutely key, and communicating consistently to them, tapping into your content personality type, with creating that content, and really letting people know, what do you take a stand for in this world? If you're a financial coach? Why? What do you do this for what lights you up about it? What makes you different than me just go into a Merrill Lynch or a Wells Fargo person. And so when you really can tap into your why your story and share that and start building that community? That's really, really important. But again, like you said, Paula, if you come off a social media, what's gonna happen to your business? And if you haven't built an email list, you're right, it's probably not gonna go anywhere, you're probably not going to start attracting any clients. And so I think you do need to ask yourself as a business owner, how would I create my email list? How will I get subscribers? What will I put out there so that way people know who I am. And then let's go from there. But again, we've got to align that with your content, personality. So you're creating whatever you're creating off of social media, in that energetically aligned format.

Paula Shepherd 29:28

You mentioned taking a step back for 30 days, and really evaluating what and I like to look at it as what works, what doesn't work, and what can we do differently next time? Because I think with a project management brain what were what are the implications of doing that? You know, you're on social media. Let's say you have a little bit of an email list, but you're afraid your social media is the way that you've been growing your list and you're not sure how to do it otherwise, so you step away for 30 days to run. lacked, and figure out what's working and how to do it better. Where, what are the implications of that? both good and bad?

Amy Hager 30:11

Right? I think when you step back to reflect when you step off of social media, it's not that you're not going to do anything, I do think you do need to communicate to that list. And even if that list is small, and we have people, you got to start somewhere, right? When people was 15, maybe 20 people on their list? And so then the strategy needs to shift and change of how are you communicating to that list? Who's on that list? And if you don't know who's on your own email list, I suggest you start getting to know them. And you start building those relationships, because they may not be a client. All right, fine. Are they someone that can give you a referral? Do they have an opportunity for because you're a live in person, person and you're coming off of social media? Do they have an opportunity for you to speak in front of people or for you to have a workshop at their their office, again, maybe going back to the example of financial coach or a wellness coach. And so when you start to get to know your list how big or small it is, there's a lot of power in those people. And because they hopefully kind of know who you are, because you've been at least communicating something to them. That's where I would focus your efforts for those 30 days, while really exploring and the playfully experimenting that you did when you first started your company, Paul is totally what we do with people, even when they're 22. Four years in, is let's playfully experiment with what feels alive for you. And again, because a lot of obviously, when our clients are working with us, we're able to give them a little bit more focus on that playfully experimenting. So it's not just throwing spaghetti out at the wall. And, you know, watching some of it stick and then cleaning up the mess afterwards. So I do think there is that time where you get to play you get to just see what's the line what you like, and, and no get to know those people who are on your list. And if you're starting with absolutely zero, then we really have to look at that relationship building aspect of it. And the question of Who do you know who? And really start going and answering that question and reaching out and creating relationships that way. So that way, you can start building something off of social media.

Paula Shepherd 32:35

Amazing. Who are you primarily working with right now I heard you say before beginners, and then I heard you say people who had had 20 plus years in business, does this apply to all of those people?

Amy Hager 32:48

I would say yes, we tend to work with people, we tend to have the most success with people who at least have been in business for a little while. And who have an offer that at least they've had one or two clients go through. So that way, they're not completely coming to us looking to have them help us build said offer, there may be tweaks that we need to make to the offer. And usually we have to tweak the pricing. There's so many people who come to us who are not price for profit. And so we work through that first with them. But usually, the best results is someone who has we at least been in business for a little while. Do we work with new people we do usually I work with them one on one, though, it's hard to bring you into one of our group programmes. We have the content personality club and the confident expert programme. It's hard for you to join those programmes if you don't have an offer. And so a lot of times I will work one on one with somebody over a three month period to kind of build that offer uncover what it is that they really want to do. And my latest one on one client when we first met, she wanted to be a travel researcher and build people's trips for them, especially if they had little kids. A lot of things happened in the world Ukraine war was one of them. And it really shook her and she realised it's not that I want to help people build travel and enjoy their life that way. It's I want to help moms figure out to how to rest and incorporate travel into that rest incorporate time away from their families for themselves. And so she got really, really clear even before we hit the ground running. And once she got clear on that it took 12 days for her and I had worked together for her to get her first client. And so it was really nice to see that come together quickly for her. I'm not gonna say it happens every time sure. But now she's ready to really work on the content creation and she's ready to work in a programme because she's had that first client go through and she has that experience and has that offer. And because we started working together early, she's already priced for profit. So it does get get us to fast forward a little bit, right. But usually to create something really that's going to take one on one experience to really tap into what you want to do in this world.

Paula Shepherd 35:16

Yeah, and I think that that applies as well, when you have someone who gives you this is the beauty of coaching. Someone who gives you the space to tap into what feels good to you, without first giving you the answer, right for us to find out the answer first, and it definitely sounds like you're doing a lot of that. And understanding that in your programmes. You're yes, you're giving people the opportunity to learn more about themselves in terms of content creation, and, and other ways and really feeling into their body getting out of their heads, which I love, the holistic stance viewpoint, I do the same thing with clients that I'm working with in terms of learning who they are. However, I know how hard that is, you know, for people and the through line here, the message that I'm getting from you so much is nothing good is coming from pushing, nothing good is coming from creating resistance. Nothing good comes from working 12 to 14 hour days just doing and doing and doing. But really looking at who you are, what works for you. And leaning into that, and then not abandoning it, but reevaluating it to tweak it and make it suit you more, not because it's just bringing you money, but because it first brings you joy.

Amy Hager 36:43

Exactly, exactly. And I think what you're really hitting, again, the nail on the head here is if you're continuing to just do to do if you're continuing to just be miserable, and dreading and resentful. That's a great chance to pause. And if you're looking if you're a business owner, and you are always looking for jobs on LinkedIn, that may be a key sign that what you're doing and how you've structured your business needs to be looked at. And you need to pause. And Shannon, I really do not believe at the joyful Business Revolution that there should be a Plan B, there is a plan A. And when you build that plan a focused on how you want to show up in this world focused on how you want to serve clients and how you best get your clients their results. That's the secret foundation that you need to start building. And sometimes it is there's little bits and pieces like a brick wall, a couple of those bricks are looking really good. And a couple of them are really cracked and crumbled. And so we need to replace those cracked and crumbled bricks. But if you're if you're in that pushing energy, that hustle that grind. I mean, I would just say to you, why don't you just go back and get a job. And so if it really as you want that joy, that time that freedom, that thing that really lights you up inside, you got to think about it a little bit differently than if you're at that job.

Paula Shepherd 38:34

So powerful. I'm just like sitting in that because I completely agree with you. And I think there many of us, including yourself, have gone to that LinkedIn or looked online and oh, yeah, maybe maybe this is what I'm supposed to be doing. Because I don't know that I can deal with this with my, you know, neurological system. I can't handle this anymore. It's completely and that happens a lot. But if someone is not sure, as we wrap this up, someone is not sure whether they're doing the right thing, right. They're doing things they've gotten some clients, but they're still feeling unsure. What is your recommendation? What would be your recommendation so that someone that's listening to this can pause and take action?

Amy Hager 39:19

I would say go back to your why. But also again, like this isn't usually a problem you can solve on your own. Because if it was a problem you could solve on your own you'd already solve it y'all are spark and it is okay to ask and get help. And so when you're looking for help, you want to look for people who are energetically aligned with you but also you want to look for people who have been through what you've been through. Shannon might have been through this or days where Shannon Yes, wants to burn this business down. And then I'm here to balance her out. because it's great to have a duo. But before I was here with her in this brand, she had to pull herself back and pause and say and remind herself, look at the people I've made an impact of in their lives. And so when you're able to make that pause, kind of turn that corner, look at the positive impact that you're having. If you're at a point in your life, where you can't afford to hire somebody, you need to look at communities that will love and support you. We've got a free Facebook community for the joyful Business Revolution. And we've got, I think, close to 1700 coaches and consultants and business owners and their and speakers. And so finding that community that people have been in the shoes that you're currently wearing, so that you can communicate and collaborate and get the love and support because again, doing this in a silo and just hiding and, and holding that in is not doing you any good.

Paula Shepherd 41:00

Beautiful, thank you for sharing your knowledge with us today and for helping us reset ourselves back to a place of joy, or at least consideration of what would bring us joy. I am so glad and honoured that you are here. I'm honoured to know you and Shannon as well. And that just the amazing things and the impact that you're bringing to this world and how you're changing the narrative around what business needs to be. It's a beautiful thing. So take a look at the shownotes go connect with Amy and Shannon in both their Facebook group. Also at joyful business revolution.com take that content personality quiz. Give yourself a chance to reset for the next two weeks, 30 days, whatever it means to get back to who you are. Amy, thank you again for being here.

Amy Hager 41:48

Thank you so much for having me. Paula. This was a great show.

Paula Shepherd 41:51

Of course, I'm so so happy that you were here. And I will see you all next week on another episode of the competence session. Thank you for listening to this episode of The confidence sessions. I know there are hundreds of 1000s of podcasts and I'm so grateful that you chose to spend your time today with me. Head on over to the courage blueprint.com forward slash podcast to check out the show notes from today's episode and grab links to all the amazing goodies mentioned today. If you love this episode, as much as I loved making it, make sure you don't miss out on any future ones by hitting the subscribe button right now. See you next time.

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